To overcome the challenge of establishing a clear brand voice and positioning a startup effectively in the hospital ecosystem, the team developed a comprehensive strategy.

The approach involved identifying and connecting with key decision makers at hospitals to generate leads for the brand. It was essential to strike the right tone in the brand voice to accurately reflect their desired image. The team invested time and effort to develop a clear understanding of the brand's identity and how they wanted to be perceived in the healthcare industry, ensuring they were positioned as a leader in their niche.

Our team designed a comprehensive reputation management strategy to ensure positive reviews were highlighted and negative feedback addressed swiftly. We also developed a robust communications strategy for families, during the height of the COVID pandemic, enabling them to access real-time updates on their loved one’s status while visitation was not possible or extremely limited.

For its staffing challenges, TAVO’s creative team developed robust recruiting marketing campaigns to drive local engagement for key positions and growth strategies tied to specific community needs.

TAVO focused on improving Arnett’s social media and communications strategy, engaging with industry organizations by creating a LinkedIn outreach campaign (organic and paid), and soliciting feedback from satisfied customers to create a positive reputation either directly mailed in or managing brand interviews.

TAVO supported Arnett with an end-to-end business marketing and communications strategy, including public relations and HubSpot funnel optimization/automation.

To help manage costs and streamline their marketing efforts, they hired external services to create high-quality graphics and a detailed social media strategy and calendar. These efforts helped to level the costs of hiring someone in-house on the graphics team while simultaneously organizing the internal team and optimizing their social media presence.

The TAVO team provided a range of solutions to help the client overcome their challenges. We created the brand, tone, colors, and voice for the company, and set up social media platforms to boost their following. Additionally, we developed an engagement strategy and narrowed down the target audience. To launch the business, the TAVO team organized a launching party, with the aim of scheduling 100 new appointments.

TAVO also hosted a fundraiser for charity and helped with advertising, including newspapers, blogs, billboards, flyers, and all ads across Meta and Google Ads. With these efforts, the client was able to successfully launch and gain visibility in the market.

To address Busby-Stone's challenges, we provided a number of solutions. We implemented a LinkedIn management campaign, made edits to their website, and created a new logo that aligned with the Acrisure brand while also reflecting Busby-Stone's unique identity.

TAVO also provided design services and implemented SEO improvements, including the creation of whitepapers for organic SEO on a monthly basis. As a result of these efforts, we were able to help Busby-Stone improve their SEO ranking and increase their engagement on social media.