Transforming Reactive Account Managers into Proactive Client Leaders with Lori Bartle

Lori Bartle
Founder at Cultivagency

Unlock the secrets to transforming reactive account managers into proactive client leaders with Lori Bartle's expert guidance. In an industry where historical challenges and digital influxes have reshaped the landscape, our conversation with Lori, a highly respected advisor and collaborator to agencies, shines a light on the path forward for account management. We delve into the essential shift from task-oriented mindsets to strategic, growth-focused leadership that can ignite success for both agencies and their clients.

This episode isn't just about identifying problems; it's about setting meaningful objectives and fostering strong client-agency relationships. I share personal experiences and resources that underscore the importance of a deep foundational understanding of client needs, and how such insights can lead to powerful strategic alignments. If you're ready to elevate your approach to client leadership and drive meaningful growth, this dialogue with Lori offers the wisdom and actionable strategies you need.

The Creative Business Forum is produced by TAVO Media Group and is intended as a forum to highlight, spotlight and showcase cross-industry leaders and innovators with a story to tell. We share and celebrate their journey and encourage our listeners and followers to engage with our guests, support their brands and share their stories. We're building our community and want you to be a part of it!