Public Relations & Media Strategy

Market research and media list building are essential to a successful PR campaign. A successful media list should include contacts to the right media outlets and influencers who can help spread your message.

It is important to pay attention to who is covering stories related to your company’s mission, products or services and determine if they would be a good fit for an outreach campaign.

TAVO will develop and curate industry and market-specific databases to help your brand scale with a new or ongoing media campaign.

The TAVO team knows — crafting a concise press release is an art — and ensuring that a press release is written well for target distribution channels is imperative. We understand that it is important to get the facts out in a clear and concise way.

With our press release writing services, we ensure that all of your media messages are crafted perfectly for target readership.

We have the experience needed to craft effective press releases that will get the attention of news outlets, industry influencers, and others who may be interested.

TAVO knows how to best-distribute your press release across traditional, digital and semi-sponsored channels. We understand the importance of getting your message across to the right audience in the most effective way.

Our distribution partners, including Cision and Newswire, guarantee maximum placement with local, regional, national and international exposure — tailored as needed to appeal to your target audiences.

As with all things in professional life, relationships matter.

When it comes to media , relationships and how stories are “pitched” to network and channel gatekeepers, writers and editors, relationships are the true key to long-term media engagement.

TAVO’s media team will develop and manage comprehensive press/media contacts for your project and industry.