DIGITALLY-SPEAKING, WE'VE GOT YOU COVEREDDIGITAL ADVERTISING & MARKETING
Social Media Marketing & Advertising
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Paid Social Planning
It isn’t just about what you post, but when and why, among a few other things we’ll help you sort out. TAVO’s approach to social media content planning is intentional — we do not post content for our clients simply for the sake of posting.
We factor in audience-specific talking points, direction and creative intended to drive engagement across all channels, relevant to your brand.
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Creative: Copy & Design
TAVO’s creative team will draft and develop amazing and insightful copy to delight your clients and customers. Following copy-development, our design team will create impactful images, graphics and videos intended to capture your audience’s attention and imagination.
TAVO’s creative team can work on developing this content soup-to-nuts, or work in tandem with your team to collaboratively execute.
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Paid Social Management
Driving more social media engagement or brand awareness through your messaging through paid ads? Or, driving more conversions or leads with social media ads?
We have you covered on it all — TAVO’s skilled team of social media advertisers will manage a myriad of high-performing campaigns across Facebook, Instagram, LinkedIn, TikTok, and Twitter, while ensuring your company’s social media advertising is well-integrated with your omni-channel campaigns.
SOCIAL USAGE CONTINUES TO RISE
EVEN AS THE MEDIA LANDSCAPE IS IN CONSTANT TRANSITION
2022-2023: AVERAGE TIME USING SOCIAL APPS
OVER THE LAST DECADE, WE'VE LEARNED, SOCIAL MEDIA PLATFORMS RISE AND FALL, BUT OVERALL USAGE AND ATTENTION CONTINUE TO INCREASE YEAR-OVER-YEAR.
INTENT-BASED MARKETINGPAID SEARCH ADVERTISING
TOP OF THE HEAP
Whether your customers and clients are seeking answers and results from Google, DuckDuckGo, Bing, or other platforms, your business needs a paid search strategy.
Generally speaking, Search Advertising is a method of placing online, text advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on websites with other published content.
TAVO’s search-and-paid media team will ensure your business is “up in lights”, at the top of relevant platforms, showcasing your products and services for all to see.
Bottom line, paid-search needs to be in the mix.
CONNECT WITH TAVO MEDIA GROUPLET’S TAKE YOUR DIGITAL ADS TO THE NEXT LEVEL
TAVO'S APPROACH TO DIGITAL-ADSDigital Advertising Tools
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Generating action in a digital environment requires specialized experience and constant refreshes.
TAVO’s rockstar copywriters craft copy specifically for advertisements, all types of digital display ads, banner ads, videos, social media ads, mobile ads, etc.For context on our content development and testing approach, let’s define a couple of things: Advertising copy is content that encourages a potential buyer to take action and purchase a product. By invoking an emotional response, communicating value and addressing doubt, effective ad copy can increase a company's sales and profits.
Ad testing is the process of putting different ads in front of a sample of your target audience and asking for feedback on them. You can run ad tests on an entire ad or specific aspects of it, and collect feedback on anything from how much the ad stands out to how believable they find it.Our team’s approach is comprehensive and inherently iterative. We develop, launch, test, and retest to ensure the best possible outcomes with your brand’s digital ads and copy.
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Strategic bid management is a way of staying organized and on track when you embark on a bid. Producing a bid proposal is no easy task.
Admittedly, there is a lot of work involved including multiple stages and processes that can easily become overwhelming for in-house marketing teams.
Therefore, having a system and leveraging the right resources are essential when it comes to ensuring a successful bid.
This is where strategic bid management comes in. Using this approach and the right tools can help you streamline operations, minimize risks and costs and increase your chances of winning the bid.
TAVO is here to help! Our wealth of experience means we know when to deploy network bid optimization, use a platform bid optimizer, or to apply manual strategies.
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The e-commerce shopping journey continues onto social platforms after consumers have expressed interested in your products.
Dynamic Product Ads (DPAs) are one of the most effective forms of retargeting for e-commerce businesses.
DPAs enable you to show ads to shoppers who have previously visited your website, adding a personal touch to each individual's experience and increasing the likelihood that they will come back and purchase something from you again in the future.
In addition, these ads can be set-up to feature the exact products that shoppers have previously viewed, or related ones they may be interested in. This not only saves time but also ensures a more tailored approach to each individual’s shopping experience.
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We leverage Meta’s powerful consumer data and lookalike modeling to find your ideal next customers. Audience-Development and Targeting for digital advertising and marketing is our specialty.
We are experts in creating lookalike models to help you quickly and accurately target people similar to your best customers.
Our proprietary solutions create a high-performing audience in days, so you can start running ads right away!
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In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging past and current customers.
Remarketing is beneficial for businesses because it allows for targeting of visitors at a much more granular level than other forms of advertising.
By segmenting audiences, businesses can create tailored messages that are uniquely suited to their audience's needs and preferences.
Additionally, the cost per click (CPC) associated with remarketing campaigns is generally lower than that of other types of ads.
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Lead-Generation Advertising for business-to-business (B2B) organizations is imperative. The best way to achieve success is by implementing a comprehensive lead-generation strategy that leverages digital, traditional and customer databases.
Such an approach should include the use of online search engine optimization (SEO) and pay-per-click (PPC) advertising, direct mail campaigns, email marketing, telemarketing and other forms of communication with prospective clients and customers.
TAVO takes the next steps, building out marketing automation and engagement strategies to keep clients in the funnel.
That’s enough window-shopping.
LET'S GET TO WORK!